The coffee that's bigger than the human stomach
By Martin Hickman, Consumer Affairs Correspondent, Thursday, 20 January 2011:
Starbucks, the American coffee giant which translated Milan's espresso bars into an identikit global chain serving half pints of coffee-flavoured frothy milk, has launched another innovation: a super-sized cup that contains more liquid than an average human stomach.
Even a nation as obese as the United States expressed surprise at yesterday's introduction of the Trenta receptacle ("Thirty" in Italian), which carries 31 fluid ounces (916ml) in one cup – equivalent to more than an ordinary bottle of wine.
Launched initially in 14 US states, the transparent cup – 63 per cent larger than the chain's previous largest size, the Venti (561ml) – will carry only iced coffee, iced tea and iced-tea lemonade. Starbucks said it was launching the cup in response to demand. Read more>>