Life&Style, Sydney Morning Herald
"The market has really opened up in terms of sex toys for women - and now it's opening up for men too," Patrick Pruvot, owner of a Paris chain of upmarket sex shops, told AFP.
"But it's still a real step for a man to go out and buy a sex toy - it's still much more of a taboo than for women."
Despite the advent of the designer dildo, men's sex gadgets are still viewed with suspicion.
"A woman who uses a sex toy is a woman who is exploring her body," Pruvot told AFP. "But a man using a sex toy is seen as someone who can't get a woman."