Saturday, November 27, 2010
Ideal for women in their 30s and 40s with a sense of sophistication and rebellion
Nissan has taken an early lead on pure electric cars with the Nissan LEAF. But to meet tougher fuel efficiency and emissions standards, the company will need to broadly apply a range of technologies across its product line. That was the subtext of Nissan’s choice to use its next-generation conventional hybrid technology for the Nissan Ellure concept unveiled at the 2010 Los Angeles Auto Show, running through Nov. 28.
The stated purpose of the Ellure concept design is mostly about the visual design direction of Nissan’s future sedans—including the Versa, Sentra, and Altima.
The company describes the aesthetics as “an emotive, almost hidden ambience” that would be ideal for “women in their '30s and '40s with a sense of sophistication and rebellion."